One day when I was manning the front counter, a customer mentioned something that I had never noticed before. "Your store is pretty hard to see from the freeway." she said. I didn't know what to make of it, so I decided to do a little research myself. I got in my car after work that day, and tried to drive to my store like a new customer would. I realized that our outdoor sign work was really difficult to see, and even harder to read. I decided to make a few changes, and I believe it saved my business. This blog is all about how your sign could affect your company.